The First Decision in Developing an Advertising Program Is To

question 64

Multiple Choice

The first decision in developing an advertising program is to:

• A)set the budget.
• B)select the appeal.
• C)identify the target audience.
• D)state the mission of the advertising program.

---

Definitions:

Chromosomes

Thread-like structures located inside the nucleus of animal and plant cells, made of protein and a single molecule of DNA, carrying genetic information in the form of genes.

Sex of Child

Refers to the biological designation of a child as male or female, often determined at birth based on physical anatomy.

Cesarean

A surgical procedure used to deliver a baby through an incision in the mother's abdomen and uterus.

Breech Position

A fetal position where the baby's buttocks or legs are positioned to come out first during birth, rather than the head.