For Marketers, the Primary Objective of Sweepstakes Is To

question 151

Multiple Choice

For marketers, the primary objective of sweepstakes is to:

• A)encourage present customers to buy more; minimize brand switching behaviour.
• B)increase trial and retaliate against competitors' actions.
• C)generate store traffic.
• D)encourage new product trial.

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Definitions:

Cash Budget

A financial plan that estimates incoming and outgoing cash flows over a specific period of time to ensure liquidity and solvency.

Minimum Cash Balance

The lowest amount of cash that a business decides to maintain in its accounts to ensure sufficient liquidity for routine operations.

Cash Disbursements

The outflow of cash for various purposes, including operating expenses, asset acquisitions, and debt payments.

Cash Receipts

The sum of all money received by a company during a specified period, from operations, investments, and financing.