A Sales Promotion Designed to Encourage and Reward Repeat Purchases

question 35

Multiple Choice

A sales promotion designed to encourage and reward repeat purchases by acknowledging each purchase made by a consumer and offering a premium as purchases accumulate is known as a:

• A)Retail positioning
• B)Product enhancement
• C)Loyalty program
• D)Merchandise lining

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Definitions:

Structure

It is the arrangement or framework of parts within a system, determining how those parts are organized and work together.

Interpersonal Communication

The process of exchanging information, feelings, and meaning through verbal and non-verbal messages in face-to-face settings.

Internet

A global network of computers that facilitates the exchange of data and communication around the world, revolutionizing how information is accessed and shared.

Social Structure

The organized pattern of social relationships and social institutions that together compose society.