Publicity Tools Are

question 185

Multiple Choice

Publicity tools are:

• A)methods used to get a non-personal, directly paid presentation of a company or its products; examples are news releases, news conferences, and public service announcements.
• B)short-term inducements of value offered to arouse interest in buying a good or service.
• C)methods of tying charitable contributions of a firm directly to the customer revenues produced through the promotion of one of its products.
• D)methods of obtaining non-personal presentation of an organization, good, or service without direct cost.

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Definitions:

Unit Selling Price

The amount of money charged for one unit of a product or service.

Unit Variable Cost

The cost associated with producing one additional unit of a product, which can vary with the level of production output.

Fixed Costs

Expenses that do not change with the level of production or sales activity, such as rent, salaries, and insurance.

Break-even Point

The production level or sales volume at which total revenues equal total expenses, resulting in no profit or loss.