The "Age of Engagement" Describes Which of the Following Concepts

question 204

Multiple Choice

The "age of engagement" describes which of the following concepts?

• A)paying individuals to follow their brands increases their level of engagement
• B)individuals are more responsive to companies and brands that use two-way communication methods
• C)social media is a one-sided exchange
• D)traditional advertising is seeing a 'retro' trend

---

Definitions:

Consolidation Of Power

The process by which a person or group centralizes control within a political or organizational structure, often reducing the power of other entities or individuals.

English Toleration Act

A law enacted in 1689 that granted freedom of worship to nonconformists in England, albeit with several restrictions.

Non-Puritans

Individuals in early colonial America who did not follow Puritan religious practices, which often led to diverse cultural and religious communities.

Colonial Government

The administration and governance system established in a colony by a foreign ruling power.