The Most Indirect Channel for Consumer Goods Incorporates Agents, Wholesalers

question 40

Multiple Choice

The most indirect channel for consumer goods incorporates agents, wholesalers, and retailers and is most commonly used when:

• A)there are many small manufacturers and many small retailers.
• B)there is too large an inventory to be carried by wholesalers.
• C)there are only a few large manufacturers but many small retailers.
• D)there are low-cost, low-unit-volume goods.

---

Definitions:

New Product Line

A group of related products that are offered by a company to address customer needs in a particular market segment, often involving the introduction of innovations or expanding the brand's reach.

Innate Fears

Fears that are instinctively present from birth, not requiring personal experiences to be triggered.

Adaptive Advantage

A genetic trait that improves the survival or reproductive success of an organism in its environment.

Retaliate

To respond to an action or injury with a similar action, typically for revenge or defense.