When Procter & Gamble Introduced Swiffer, a New Product to Make

question 196

Multiple Choice

When Procter & Gamble introduced Swiffer, a new product to make it easier to clean increasingly popular hardwood floors, it knew it had to achieve high brand awareness among its potential consumers because the product was low-tech and fairly easily imitated. Which promotional element did P&G emphasize?

• A)sales promotion
• B)public relations
• C)personal selling
• D)advertising

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Definitions:

Standby Underwriting Agreement

A contract where the underwriter commits to buy any shares not purchased by investors during an initial public offering (IPO) or secondary offering.

Unsubscribed Portion

That part of a new issue of securities not taken up or purchased by investors during an offering period.

Ex-Rights Date

The first trading day when a security is offered for sale in the marketplace without the entitlement to a previously declared rights offering.

Rights Offering

An option for existing shareholders to buy additional shares directly from the company at a pre-determined price, usually at a discount, as a way to raise capital.