Two Students, Nick and Lee, Were Studying for an Upcoming

question 202

Multiple Choice

Two students, Nick and Lee, were studying for an upcoming exam in their Introduction to Marketing course. While studying the chapter on Marketing Channels and Wholesalers, Nick made the following statement, "If it weren't for wholesalers and other intermediaries in the channel of distribution, the products we buy would cost a lot less!" After contemplating Nick's statement, Lee said, "Wait a minute. We learned in class that channel intermediaries actually make marketing more efficient by
Minimizing the number of transactions necessary to sell products." Lee's statement refers to:

• A)channel intermediary development.
• B)price inflation by channel intermediaries.
• C)value created by channel intermediaries.
• D)channel intermediary promotional efforts.

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Definitions:

Overdose

An excessive dose of a drug that can seriously threaten one’s life.

Central Nervous System

The part of the nervous system that consists of the brain and spinal cord, controlling most functions of the body and mind.

Stimulants

Substances that increase activity in the brain and nervous system, resulting in increased alertness, attention, and energy.

Narcotics

A class of drugs that affect mood or behavior, often used medically to relieve pain, but can also lead to addiction.