With Regard to a Product for Which a Promotional Mix

question 73

Multiple Choice

With regard to a product for which a promotional mix is being developed, complexity:

• A)refers to the degree of service or support required after the sale.
• B)can be assessed in terms of financial risk, social risk, and physical risk.
• C)in a product means that there should be less emphasis on personal selling.
• D)refers to the technical sophistication of the product and hence the amount of understanding required to use it.

---

Definitions:

Positively Correlated

Refers to a relationship between two variables where they move in the same direction, meaning as one variable increases, the other variable also increases.

Outdoor Temperature

The temperature of the air outside, which can vary widely depending on geographic location, time of day, and season.

Hot Chocolate Sales

The commercial activity of selling hot chocolate, often used as an example in economic studies of seasonal demand.

Volunteer Bias

A distortion in research results due to differences between those who choose to participate in studies and those who do not.