A Product Characteristic Known As__________ Is Relevant to Promotional Mix

question 1

Multiple Choice

A product characteristic known as__________ is relevant to promotional mix decisions and has financial, social, and physical components.

• A)complexity
• B)empathy
• C)ancillary services
• D)risk

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Definitions:

Affinity Program

Marketing effort sponsored by an organization that solicits involvement by individuals who share common interests and activities.

Relationship Management

Collection of activities that build and maintain ongoing, mutually beneficial ties with customers and other parties.

Relationship Marketing

A strategy designed to foster customer loyalty, interaction, and long-term engagement rather than focusing solely on short-term sales.

Customer Satisfaction

A measure of how products or services supplied by a company meet or surpass customer expectations.