Reference: 16-03 Figure 16-4

question 185

Multiple Choice

Reference: 16-03
Figure 16-4

-In Figure 16-4, the element of the promotion mix that is highest in importance in the purchase stage of the buying decision, is labelled 'B.' This refers to:

• A)advertising
• B)sales promotion
• C)communication
• D)public relations

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Definitions:

Last Clear Opportunity

A legal principle in some tort law jurisdictions that allows the defendant to be exempted from liability if it can be shown they had no final clear chance to avoid the accident.

Comparative Negligence

A principle of tort law that reduces the amount of damages a plaintiff can recover in a negligence-based lawsuit, proportionate to the plaintiff's degree of fault.

Res Ipsa Loquitur

A legal principle that allows for the presumption of negligence in a lawsuit based on the nature of the accident, even without direct evidence of the defendant's fault.

Lack of Due Care

The failure to act with the level of care that someone of ordinary prudence would have exercised under the same circumstances, leading to negligence.