E-Mail Newsletters and Ezines Are a Great Way to Direct

question 93

Multiple Choice

E-mail newsletters and ezines are a great way to direct interested readers to the site to learn more. These tools would be used for:

• A)Direct order consignment
• B)Indirect order fulfillment
• C)Lead generation
• D)Traffic generation

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Definitions:

Optimal Strategy

Strategy that maximizes a player’s expected payoff.

Auctioned

A method of sale where goods or services are sold to the highest bidder.

Highest Bidder

The individual or party that offers the most money for an item in an auction or competitive bidding situation.

Consumer Surplus

Difference between what a consumer is willing to pay for a good and the amount actually paid.