Ben & Jerry's Ice Cream Create a Facebook and Twitter

question 136

Multiple Choice

Ben & Jerry's Ice Cream create a Facebook and Twitter campaign focused on their Halloween flavoured ice cream 'Wickedly Delicious' to raise consumer's awareness and interest in the product. This is an example of which strategy?

• A)pull strategy
• B)intense strategy
• C)exclusivity strategy
• D)push strategy

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Definitions:

Strengthen Capitalism

Efforts or actions taken to bolster the efficiency, competitiveness, and innovation within capitalist economic systems.

Safer Working Conditions

Refers to workplace environments designed to minimize risk of injury or harm to employees, adhering to health and safety regulations.

Scientific Management

A management theory developed by F.W. Taylor aiming to improve economic efficiency and labor productivity through systematic study and analysis of work processes.

Historical Development

The process of change over time within human societies, cultures, or civilizations, often studied to understand present conditions.