Explain Why Direct Mail Has Grown So Rapidly in Recent

question 142

Essay

Explain why direct mail has grown so rapidly in recent years.

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Definitions:

Limited-Service

Refers to businesses or establishments that offer a more narrow range of services compared to full-service counterparts, often to achieve efficiency or cater to specific market segments.

Full-Service

Full-service refers to a type of company or business that offers a complete range of services to its customers, covering all their needs in a specific area.

Retailer-Sponsored Cooperatives

A group of retail merchants that band together to purchase goods in bulk to save money and share marketing expenses, often to better compete with larger chains.

Wholesaler-Sponsored Voluntary Chains

A retailing strategy where independent retailers band together under a wholesaler's brand and distribution system to compete with larger chains.