One of the Fastest Growing Trends in Direct Mail Is

question 43

Multiple Choice

One of the fastest growing trends in direct mail is:

• A)purchasing computers online
• B)shopping online, and having products sent directly to your address
• C)subscription services, where products are delivered right to your door after signing up
• D)shopping online, and having products sent to the nearest store

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Definitions:

Extinction

In behavioral psychology, a process by which a conditioned response decreases or disappears as a result of repeated exposure to the conditioned stimulus without the unconditioned stimulus.

Reinforcer

Any stimulus that strengthens or increases the probability of a specific response or behavior by being delivered as a consequence of that response or behavior.

Cognitive Therapy

A type of psychotherapy that modifies dysfunctional emotions, behaviors, and thoughts by challenging and changing unhelpful beliefs.

Depression

A common and serious mood disorder that causes persistent feelings of sadness, hopelessness, and loss of interest in activities.