When Developing Marketing Strategies, Marketing Managers Use the Elements of the Marketing

question 28

Multiple Choice

When developing marketing strategies, marketing managers use the elements of the marketing mix, which includes product, price, place, and promotion. The marketer can effectively control these elements to develop marketing strategies and to change those strategies in response to environmental changes. In a similar fashion, when developing retailing strategies, marketers use what is called the retailing mix, which includes:

• A)store location, merchandise, and communications.
• B)store location, merchandise, and personal selling.
• C)merchandise, store location, pricing and communications.
• D)product, merchandise, and communications.

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Definitions:

Sense Of Industry

A concept from Erik Erikson's stages of psychosocial development, referring to the period when children learn to be productive and work with others.

Erikson

Refers to Erik Erikson, a psychologist known for his theory on psychosocial development across the lifespan.

Teen Birth Rate

The statistical measure reflecting the number of births per 1,000 females within the teenage age group, usually considered 13-19 years, within a given year.

Industrialized World

Regions or countries that have undergone industrialization, characterized by significant technological advancement and economic development.