Media Buyers Use Many Terms to Help Select the Right

question 50

Essay

Media buyers use many terms to help select the right media for an advertising campaign. Define reach, rating, frequency, gross rating points (GRPs), and cost per thousand (CPM).

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Definitions:

Ethics Competency

The ability to recognize ethical dilemmas, make decisions that reflect moral principles, and behave in a manner consistent with good ethical practices.

Hypothetical Situations

Scenarios or conditions that are imagined or theorized to understand their potential implications or to plan for possible future events.

College Costs

The expenses associated with attending a college or university, which may include tuition, fees, room, board, books, and other related costs.

McClelland

A psychologist known for his work on motivation, particularly the Theory of Needs focusing on achievement, power, and affiliation.