A Small Electronics Company Manufactures a Line of Low to Moderate

question 158

Multiple Choice

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products?

• A)sell indirectly to specialty electronics stores who will feature the new line
• B)distribute indirectly to mass market retailers
• C)distribute through agents who sell to specialty electronics stores who will feature the new line
• D)use its established channel

---

Definitions:

Alternation of Generations

A reproductive cycle of certain plants and algae that alternates between a sexual phase (gametophyte) and an asexual phase (sporophyte).

Sporophyte

The diploid, spore-producing phase in the life cycle of plants that undergo alternation of generations.

Gametophyte

A stage in the life cycle of plants and algae that is haploid and produces gametes.

Pollen Tube

A long, slender growth from a pollen grain that penetrates the ovule, allowing the sperm to fertilize the egg in plants.