In the Hierarchy of Effects, Awareness Is Defined As

question 19

Multiple Choice

In the hierarchy of effects, awareness is defined as:

• A)the consumer's ability to recognize and remember the product or brand name.
• B)an increase in the consumer's desire to learn about some of the features of the product or brand.
• C)the consumer's appraisal of the product or brand on important attributes.
• D)a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

ROE

Return on Equity, a measure of financial performance calculated by dividing net income by shareholder's equity.

Earnings Variability

The fluctuation or volatility in a company's earnings over time, indicating the uncertainty and risk associated with the company's performance.

Goodwill

An intangible asset representing the value of a company's brand name, customer relationships, employee relations, and other factors not physically tangible.

Dupont Analysis

A financial analysis framework that breaks down a company's return on equity into three component parts—profitability, asset efficiency, and financial leverage—to assess its financial performance.