When Dell Computer Sells Made-To-Order PCs Via Its Website, It

question 4

Multiple Choice

When Dell Computer sells made-to-order PCs via its website, it is an example of which type of marketing channel?

• A)Direct channel
• B)Strategic channel alliances
• C)Indirect channel
• D)Marketing channel

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Definitions:

Draw a Sample

The process of selecting a subset of individuals from a population to represent the whole, usually in the context of statistical analysis or research.

Content Analysis

A research method used to interpret text data through the systematic classification process of coding and identifying themes or patterns.

Primary Unit

The fundamental component or measurement used as the basic building block or starting point for any system, process, or calculation.

Analysis

The process of examining data or details in order to understand information more thoroughly, often used to extract insights or solve problems.