IBM Has Long Been Perceived as the Leader in Computer

question 264

Multiple Choice

IBM has long been perceived as the leader in computer technology. As such, for many years IBM computers were available only from selected, authorized IBM retailers. Currently, IBM has changed its distribution strategy. Consumers can now purchase IBM computers at several well-known department and discount stores, including Walmart and Kmart, located throughout the country. Initially, IBM employed
________ distribution and made its products available only through a single retail outlet in specific locations. Currently, as computers have become more of a shopping good, IBM is using _________distribution, as it seeks to broaden the degree of its
Distribution and make its computers available in several retail outlets in specific areas.

• A)intensive; exclusive
• B)intensive; selective
• C)exclusive; intensive
• D)exclusive; selective

---

Definitions:

Distinctiveness

The quality of being markedly different or unique in comparison to others.

Delay of Gratification

Delay of gratification denotes the ability to resist the temptation for an immediate reward and wait for a later, often greater reward.

High-calorie Dessert

Sweet dishes that are particularly rich in calories, often made with sugar, fats, and other energy-dense ingredients.

Weight-reduction Goals

Objectives or targets set with the intention of decreasing one's body weight through various methods, such as dieting or exercise.