With Diffusion of Innovation

question 97

Multiple Choice

With diffusion of innovation:

• A)one new product will produce ancillary product invention (e.g., video cassettes created a market for cassette holders).
• B)product changes by one competitor lead to similar product changes by another competitor.
• C)once a product enters the market, very similar products will enter within a very short period of time.
• D)not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population.

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