What Specific Decisions Are Associated with the Flow of Goods

question 88

Essay

What specific decisions are associated with the flow of goods and together make up total logistics costs?

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Definitions:

Share Of Wallet

A marketing metric that represents the amount of a customer's total spending that a company captures in the products and services that it offers.

Online Retailers

Businesses that sell goods or services to consumers through the internet, without a physical storefront.

Private-label Brand

Products manufactured by one company but sold under another company's brand, often positioned as lower-cost alternatives to national brands.

Place

In marketing, refers to the distribution aspect of the marketing mix that determines how products get to the consumer.