The Most Common Indirect Channel Moves Product from Producer to Retailer

question 87

Multiple Choice

The most common indirect channel moves product from producer to retailer to consumer. This type of channel is most likely to exist with each of the following EXCEPT:

• A)the retailer is large and can buy in large quantities.
• B)there are so many product variations that a wholesaler could not carry them all in sufficient quantity.
• C)the cost of inventory makes it too expensive to use a wholesaler.
• D)the retailer is small and buys in small quantities.

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