Bombardier Makes Corporate Jets and Its Strategy Involves Streamlining Production

question 208

Multiple Choice

Bombardier makes corporate jets and its strategy involves streamlining production activities, maintaining its reputation for quality, and reducing its costs. It has developed the Continental, an airplane assembled from just a dozen large component
Parts. While building planes with subassemblies is not new, Bombardier is the first not to use vertical integration. All parts are supplied by carefully chosen independent
Companies that share the development costs and market risk. In terms of its supply chain, Bombardier has

• A)implemented a just-in-time materials handling policy.
• B)harmonized its supply chain and its marketing strategy.
• C)created a marketing channel.
• D)lengthened its supply chain unnecessarily.

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