Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

question 194

Multiple Choice

Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "C," would be __________.

• A)distributor
• B)wholesaler
• C)middleman
• D)retailer

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Definitions:

Instinctive Drift

The tendency of an animal to revert to instinctive behaviors that interfere with a conditioned response.

Instinctive Learning

The process by which innate behaviors are triggered by environmental stimuli without the need for previous experience or learning.

Conceptualization

The process of defining and clarifying ideas or concepts to make them understandable.

Observational Learning

A learning process where individuals learn new behaviors or information by watching others.