A Small Electronics Company Manufactures a Line of Low to Moderate

question 158

Multiple Choice

A small electronics company manufactures a line of low to moderate quality stereo components that are distributed through wholesalers to mass market retailers such as Walmart. The electronics company has begun production of a small line of high quality, professional studio model components. How should the small electronics company distribute its new products?

• A)sell indirectly to specialty electronics stores who will feature the new line
• B)distribute indirectly to mass market retailers
• C)distribute through agents who sell to specialty electronics stores who will feature the new line
• D)use its established channel

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Definitions:

Island Chains

A series of islands closely spaced in a linear or arc formation, often formed by volcanic activity.

Volcanic Origin

Refers to landscapes, geological features, or materials that have formed as a result of volcanic activity, including eruptions, lava flows, and ash deposits.

Seafloor

The bottom of the ocean, covering a vast area and including features like plains, mountains, and trenches.

Continental Shelves

The underwater landmasses that extend around the continents, typically extending from the shore to a drop-off point known as the shelf break.