Indirect Channels for Consumer Goods

question 113

Multiple Choice

Indirect channels for consumer goods

• A)include producers and end-users dealing directly with each other.
• B)include intermediaries that are between the producer and consumer and perform numerous channel functions.
• C)are arrangements whereby a firm reaches buyers by employing two or more different types of marketing channels for the same basic product.
• D)occur when one firm's marketing channels are used to sell another firm's products.

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Definitions:

Grapevine Method

An informal communication network within an organization, through which information and rumors circulate.

Employee Benefits

Additional compensation such as vacation, retirement plans, profit-sharing, health insurance, gym membership, child and elder care, and tuition reimbursement, paid entirely or in part by the company.

Formal Communication

The exchange of information in a structured format through officially designated channels and protocols.