Allegra Is an Antihistamine That Is Only Available Through Prescription

question 143

Multiple Choice

Allegra is an antihistamine that is only available through prescription, but to create brand awareness, it is offering people who request information about the product a cushion to use at their favourite sporting event plus a coupon for $10 off their next purchase of the medication. This free cushion and coupon are examples of:

• A)advertising.
• B)publicity.
• C)personal selling.
• D)sales promotions.

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Definitions:

Incapacity

The lack of ability, qualification, or strength to do something; specifically, the legal inability to enter into a contract.

Principal

A principal is a person or entity for whom another acts as an agent. In business contexts, it can also refer to the main party to a transaction who has the rights and responsibilities from the agreement.

Subrogation

The legal right for an insurer or third party to pursue a legal right or a claim against a wrongdoer on behalf of the insured party.

Expenditures

The act of spending or disbursing money, often related to business or government transactions.