As Product Adopters, Innovators Typically

question 12

Multiple Choice

As product adopters, innovators typically:

• A)act with deliberation and use many informal social contacts.
• B)are skeptical and have below average social status.
• C)are leaders in social standing and have slightly above average education when compared to the other adopter classes.
• D)are venturesome, better educated than other product adopters, and use multiple information sources.

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Definitions:

Americanized

The process of adopting or assimilating into American culture, often involving changes in lifestyle, values, or behaviors to align with those prevalent in the United States.

Traditional

Refers to the ideas, customs, and social behaviors that are passed down within a society from generation to generation.

Collectivism

A cultural value that emphasizes the importance of the group over the individual, prioritizing group goals and solidarity.

Individualism

A cultural orientation emphasizing the importance of personal goals, autonomy, and rights above those of the group or society.