GE Sells Certain Appliances Directly to Home and Apartment Builders

question 100

Multiple Choice

GE sells certain appliances directly to home and apartment builders but uses retail stores to sell other appliances to regular homeowners. GE is using:

• A)strategic channel alliance.
• B)multichannel marketing.
• C)multi-intermediary distribution.
• D)parallel distribution.

---

Definitions:

Parkinson's Disease

A neurodegenerative disorder that affects movement, causing symptoms such as tremors, stiffness, and slowness of movement.

Dopamine

A neurotransmitter involved in many functions, including mood, sleep, learning, and the reward system, influencing both movement and emotional responses.

Acetylcholine

A neurotransmitter in both the central and peripheral nervous systems that plays a crucial role in muscle contraction and the modulation of alertness, memory, and learning.

GABA

Gamma-Aminobutyric Acid, a neurotransmitter in the brain that inhibits nerve transmission, playing a role in reducing neuronal excitability.