Which Component of the Promotional Mix Is Particularly Important for Professional

question 129

Multiple Choice

Which component of the promotional mix is particularly important for professional service firms?

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

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Definitions:

Sociology

The study of society, social institutions, and social relationships.

Sociological Compass

A conceptual tool used in sociology to navigate and understand the social world by examining the interplay of individual actions and societal forces.

Society

A collection of people engaged in continuous social interaction, or a substantial social group occupying the same geographical or social area, commonly under the same political authority and prevalent cultural norms.

Sociological Perspective

A viewpoint that looks at behavior of groups, not individuals, focusing on patterns and how social forces affect behavior.