While Maytag Appliances Have the Leading Brand Name, Its Sales

question 224

Multiple Choice

While Maytag appliances have the leading brand name, its sales are third in the industry. One of the things the company has done to spur sales is to create a website where potential customers can find the answers to the questions most asked during the appliance purchase process. While Maytag considered using _________(allowing
Customers to purchase at the site) , Maytag decided against it and simply provides the name and address of the nearest Maytag dealers.

• A)disintermediation
• B)horizontal conflict
• C)horizontal integration
• D)transactional conflict

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Definitions:

Wavelength

The distance between successive crests of a wave, especially points in a sound wave or electromagnetic wave, which determines its color and energy.

Physical Characteristics

The observable attributes or features of an organism, such as height, eye color, and body type.

Saturation

The point at which a substance cannot absorb or dissolve any more of another substance, or in media, the state of being completely filled with content.

Physical Characteristics

The defining traits or features of a person's body, including height, weight, skin color, hair type, and facial features.