No Matter What the Specific Objective Might Be, from Building

question 169

Multiple Choice

No matter what the specific objective might be, from building awareness to increasing repeat purchases, promotion objectives should possess three important qualities. They should be designed for a well-defined target audience, cover a specified time period, and:

• A)appeal to intermediaries.
• B)be measurable.
• C)be humorous.
• D)rely on fear.

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Definitions:

Warranty Repairs

Services provided to repair or fix products covered under a warranty at no charge to the customer, typically within a specified time period after purchase.

Estimated Premium Claims

The projected claims that an insurance company expects to pay out based on the premiums it has received.

Coupons Redeemed

The act of exchanging a coupon for a discount, product, or service, usually part of a promotional offering.

Premium Expense

The cost associated with purchasing an insurance policy or the amount over the face value paid for a bond or stock.