Which Component of the Promotional Mix Is Particularly Important for Professional

question 129

Multiple Choice

Which component of the promotional mix is particularly important for professional service firms?

• A)public relations
• B)sales promotion
• C)advertising
• D)personal selling

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Definitions:

Computer Manufacture

The process involving the assembly and production of computer hardware and components, often involving complex electronic and mechanical processes.

Overhead Applied

The portion of overhead costs allocated to specific jobs or production activities based on a predetermined rate.

Predetermined Rate

An estimated cost rate established before the start of a period and used to apply costs uniformly throughout the period.

Actual Cost

The realized expenses incurred in the production or acquisition of goods and services, as opposed to estimated or standard costs.