The Four Additional Ps of Services Marketing Include Each of the Following

question 89

Multiple Choice

The four additional Ps of services marketing include each of the following EXCEPT:

• A)perishability.
• B)process.
• C)people.
• D)physical evidence.

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Definitions:

Bilateral Negotiations

Negotiation between two parties, often used in the context of labor discussions where an employer and a labor union negotiate terms.

Employer's Authority

The power or right of an employer to direct and control their employees and make decisions about the workplace.

Democratic Principles

Fundamental beliefs and constitutional principles upon which democracy is based, including freedom, equality, sovereignty of the people, and the rule of law.

Flexibility

In the context of employment, refers to adaptable work arrangements and terms, such as flexible work hours, telecommuting options, and variable job duties.