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What Does It Mean When We Say Services Are Intangible

question 12

Essay

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?


Definitions:

Payback Period

The duration required to recoup the cost of an investment, indicating the time it takes for an investment to become profitable.

Cash Inflow

The total amount of money being transferred into a business, typically from operations, financing, and investing activities.

Initial Investment

The initial amount of money spent to start a business venture or project, including costs for assets, resources, and initial operating expenses.

Internal Rate of Return

A metric used in financial analysis to estimate the profitability of potential investments, representing the discount rate that makes the net present value of all cash flows from a particular project equal to zero.

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