What Is SERVQUAL? How and Why Is It Used

question 29

Essay

What is SERVQUAL? How and why is it used?

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Definitions:

Management By Objectives (MBO)

A management strategy in which employees set objectives that contribute to organizational goals, promoting alignment and engagement.

Setting Objectives

The process of establishing specific, measurable, achievable, relevant, and time-bound goals for an individual, team, or organization.

Operational Planning

The process of setting short-term objectives and determining the best methods to achieve them within the framework of the organization's overall strategic plan.

Intermediate Planning

A type of planning that focuses on setting objectives and strategies for a mid-term period, balancing between long-term visions and short-term actions.