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When a Product Reaches the Decline Stage of the Product

question 4

Multiple Choice

When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called ________is selected, Advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.

Definitions:

Extrapolations

Predictions or inferences about unknown data made based on known or observed information.

Rational

In accordance with the rules of effective thought concerning coherence, consistency, practicability, simplicity, comprehensiveness, looking at the evidence and weighing it carefully, not jumping to conclusions, and so on. Rationality may not guarantee truth; all the evidence and everything we believe may point to one conclusion, and yet later generations, who know things that we do not, may see that our conclusion was incorrect. It was rational thousands of years ago to believe that the earth was flat, even though it was not true. It is not rational for us to believe the same thing, for our evidence and all sorts of other beliefs indicate, rather, that it is rational to believe that the earth is (more or less) spherical.

Best Available Evidence

The most reliable and pertinent information and data available at the time to support a decision or conclusion.

Careful Thinking

The process of thinking in a judicious, meticulous manner, ensuring attention to detail and consideration of all aspects before forming a judgment or conclusion.