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When the personal computer was first introduced, industry analysts predicted that very few would be sold. However, a short time after the product was made available, consumers who were young, highly educated, adventuresome, and who were well informed began buying personal computers. While those buyers were relatively few in number, the marketers of computers were encouraged because other, less
Adventuresome consumers would likely adopt personal computers later. According to the product adoption classification, those first buyers of personal computers were:
Endorser
A person who signs the back of a negotiable instrument, such as a check, thereby transferring ownership or guaranteeing its payment.
Endorsement
Official approval or support of an idea, product, or entity, often documented or publicized.
Interpersonal Barrier
Obstacles to effective communication and interaction between individuals, often rooted in misunderstandings, personal biases, or social norms.
Lack Of Trust
The absence of confidence or belief in the reliability, truth, ability, or strength of someone or something.
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