Finding New Uses for an Existing Product Has Been a Major

question 98

Multiple Choice

Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda. The product (unchanged from its original formula) is now being promoted as a dentifrice; a deodorizer for cat litter, carpeting, and refrigerators; and a fire extinguisher. Arm & Hammer is:

• A)creating new use situations through a market modification strategy.
• B)finding new users through a product modification strategy.
• C)modifying the product characteristics.
• D)increasing use by existing customers through a product modification strategy.

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Definitions:

Central Amygdala

A region in the brain's amygdala involved in processing emotions and fear-related learning.

Basolateral Amygdala

A region of the brain's amygdala involved in emotional processing, particularly fear and anxiety.

Prefrontal Cortex

The frontal part of the cerebral cortex involved in decision making, cognitive behavior, personality expression, and moderating social behavior.

Conditioned Stimulus

A formerly neutral stimulus that becomes capable of triggering a conditioned response after it is associated with an unconditioned stimulus.