New Coke Was Repositioned as a Slightly Sweeter, Less Filling

question 207

Multiple Choice

New Coke was repositioned as a slightly sweeter, less filling soft drink because the Coca-Cola Company discovered that its 1984 market share in supermarkets was 2 percent behind Pepsi. This product repositioning strategy was:

• A)to catch a rising trend.
• B)a reaction to a competitor's position.
• C)to change the value offered.
• D)to reach a new market.

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Definitions:

Example

A representative instance or case used to illustrate or explain a concept, principle, or process.

Stimulus Discrimination

The ability to differentiate between similar stimuli and respond only to the specific stimulus that is associated with a reinforcement.

Stimulus Generalization

The phenomenon where a response to a specific stimulus becomes associated with similar stimuli, resulting in a similar response.

Type I Punishment

A method of behavior modification that involves the application of an aversive stimulus following an unwanted behavior, aimed at decreasing the frequency of that behavior.