Christopher Brosius, the Maker of Demeter Fragrances, Knew That Fragrance

question 42

Multiple Choice

Christopher Brosius, the maker of Demeter fragrances, knew that fragrance manufacturers combined several scents to create a perfume. He realized these fragrances smell wonderful on their own. He has bottled more than 150 different Individual scents such as Woodsmoke, Lobster, and Chocolate. Each fragrance is sold using the Demeter brand name. Brosius use_________ to market Demeter fragrances.

• A)dual branding
• B)multibranding
• C)co-branding
• D)family branding

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Definitions:

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