When a Company Uses Line Extension It Is

question 149

Multiple Choice

When a company uses line extension it is:

• A)speeding up the movement of a product category through its PLC.
• B)contracting with another firm to manufacture modified versions of the original products.
• C)manufacturing a new product with the same brand name that consumers will view as a logical addition to the original product line for a new market segment in the same product class.
• D)manufacturing a product under a new brand name that consumers will view as an entirely new product line.

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Definitions:

DfA

Stands for "Design for All", which is an approach to design that aims to make products and environments accessible to as many people as possible, regardless of age, ability, or status.

DfWG

Degrees of Freedom Within Groups, a term used in statistics to describe the number of independent values or quantities which can vary in the analysis without violating any given constraints.

Mean Square

A measure used in ANOVA that is calculated by dividing the sum of squares by its degrees of freedom.