What Is Internal Marketing? Why Is It Important in Services

question 208

Essay

What is internal marketing? Why is it important in services marketing?

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Definitions:

Assimilation

The process by which a person or group becomes part of another culture by adopting its values and customs.

Accommodation

Adjustments or modifications made to environments or practices to support individuals’ needs, such as in education or workplaces.

Cattell-Horn-Carroll

A comprehensive theory of cognitive abilities that integrates two previously separate theories into a hierarchy of intelligence factors.

Integrated Model

A comprehensive approach that combines multiple theories or perspectives to provide a more complete understanding or address complex problems.