Multibranding Is

question 162

Multiple Choice

Multibranding is:

• A)a branding strategy that uses different brand names for the same product across multiple countries.
• B)a branding strategy in which a company uses one name for multiple products.
• C)a branding strategy that involves giving each product a distinct name.
• D)a branding strategy in which manufacturers produce products but sell them under the brand name of a wholesaler or retailer.

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Definitions:

Wade-ins

A form of protest used during the Civil Rights Movement where African Americans would enter segregated swimming areas in order to challenge and protest racial segregation.

Freedom Rides

Civil rights demonstrations in 1961 where racially mixed groups traveled by bus into the American South to challenge the non-enforcement of United States Supreme Court decisions which ruled segregated public buses unconstitutional.

Local White Authorities

Refers to the predominantly white governing bodies and officials in certain areas, particularly in the United States during the segregation era, who enforced racial segregation and discrimination laws.

City Buses

Public transportation vehicles operating within urban areas, providing mass transit services for city residents and reducing the need for personal vehicle use.