Explain the Difference Between Trading Up and Trading Down in Repositioning

question 202

Essay

Explain the difference between trading up and trading down in repositioning a product.

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Definitions:

Sales Forecast

An estimate of the amount of sales a business expects to achieve in a certain period, based on historical data, market analysis, or other methods.

Direct Material B

Specified materials that are directly traceable to the manufacturing of a product and constitute a significant portion of production cost.

Finished Goods Inventory

Manufactured products that are complete and ready for sale, recorded as an asset on the balance sheet until sold.

Raw Materials Inventory

The total cost of all the components and materials held by a company that are eventually used in the production process.