For Years When Most Consumers Thought of Cranberries, They Thought

question 175

Multiple Choice

For years when most consumers thought of cranberries, they thought of the Ocean Spray brand. Then Northland cranberry juice came on the market claiming that it was superior to the Ocean Spray brand. Northland was creating________ demand for its
Cranberry products.

• A)primary
• B)selective
• C)derived
• D)secondary

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Definitions:

Trading Securities

Financial assets that are bought and sold for the purpose of generating profits from short-term fluctuations in price.

Unrealized Loss-Income

Gains or losses that have occurred on paper but are not yet realized through a transaction.

Fair Value Adjustment

Fair Value Adjustment refers to an accounting action that adjusts the reported value of an asset or liability to reflect its current market value.

Trading Securities Portfolio

A collection of securities bought and held primarily for sale in the short term to generate income on short-term price differences.