When a Product Reaches the Decline Stage of the Product

question 4

Multiple Choice

When a product reaches the decline stage of the product life cycle, a firm has two choices. One choice involves product deletion, where a product is dropped from a firm's product line. Another less drastic choice is to retain the product in the product line, but to reduce marketing costs. When this option called ________is selected, Advertising expenditures for the product are reduced and salespeople do not devote their efforts to selling the product.

• A)divestment
• B)decline maintenance
• C)maturity re-development
• D)harvesting

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Definitions:

Inducements

Incentives or rewards offered to encourage a specific action or behavior from individuals or groups.

Managerial Practices

The set of policies, practices, and procedures used by managers to guide decision-making and operations in an organization.

Quality of Work Life

A concept that involves ensuring job satisfaction, workplace health, and overall well-being for employees.

Work-Life Balance

The equilibrium between professional responsibilities and personal life, including family, leisure, and health, to maintain well-being and satisfaction.