Finding New Uses for an Existing Product Has Been a Major

question 98

Multiple Choice

Finding new uses for an existing product has been a major strategy in extending the life of Arm & Hammer Baking Soda. The product (unchanged from its original formula) is now being promoted as a dentifrice; a deodorizer for cat litter, carpeting, and refrigerators; and a fire extinguisher. Arm & Hammer is:

• A)creating new use situations through a market modification strategy.
• B)finding new users through a product modification strategy.
• C)modifying the product characteristics.
• D)increasing use by existing customers through a product modification strategy.

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Definitions:

Ringing

A sound sensation, often described as a persistent high-pitched sound in the ears, not caused by an external source.

Ears

Organs on the sides of the head responsible for detecting sound, maintaining balance, and facilitating hearing.

Bleeding

The escape of blood from a ruptured blood vessel, either internally or externally, which can range from minor to a potentially life-threatening condition.

Discharge

The release of a patient from a healthcare facility following the conclusion of treatment or the process of releasing substances from a site.